CASE STUDY: Association Law Group / Strengthening the Visibility of a Growing Law Firm
Legal/Professional Services/Real Estate Publicity Campaign
Objective: To significantly boost the visibility of a growing law firm and develop the founder as a well-recognized thought leader.
Approach: Orchard conceptualized and executed compelling media stories based upon case victories and law firm practice areas. We also implemented a rapid response program to insert the expertise of the firm's attorneys into the media cycle, applied for industry awards, and identifyed feature story and byline article opportunities.
Results: Orchard secured an impressive amount of media attention including dozens of television spotlights, feature newspaper and magazine stories, radio interviews, industry awards, and more. The publicity value of the placements exceeded $10 Million, with media coverage extending from local networks to national outlets with millions of viewers/readers.