BenBella Books Acquires FARM TO FACE BEAUTY

BenBella Books, one of the fastest growing publishers in the United States, has acquired FARM TO FACE BEAUTY by authors Amy Galper and Christina Daigneault.  Lucas Hunt at Orchard Literary spearheaded the deal.

FARM TO FACE BEAUTY will examine a fast-emerging trend in beauty focusing on the use of non-toxic, natural, and organic ingredients, and will include over fifty recipes for healthy DIY personal care products. 

Responding to a growing curiosity about the implications of the products we use on our bodies, FARM TO FACE BEAUTY sets out to expertly teach the "key ingredients" of natural beauty for all aspects of personal care.  It will celebrate and support the shift back to nature that is happening in beauty trends now, and consumers' understanding overall that is reconnecting us with plants and the true meaning of beauty.

“Orchard is delighted to announce that BenBella Books, a recognized leader in plant-based titles, will be publishing FARM TO FACE BEAUTY,” explained Lucas Hunt, Director of Orchard Literary.  “This book is poised to support a new area of beauty on par with the Farm to Table movement that turns our attention to the importance of local, organic, and sustainable ingredients.”

About the Authors

Amy Galper is the Executive Director and Founder of the New York Institute of Aromatherapy.  She is a renowned beauty and body care formulator and advocate for natural and organic cosmetic ingredients.  Amy is also the owner of Buddha Nose, an award winning yoga-inspired brand of mind-body-beauty products, which was one of the first organic body care brands to have a national and global presence messaging the critical need for safe, toxic-free beauty and body care products world-wide.

Christina Daigneault is an attorney and the owner of an award-winning lifestyle public relations firm, Orchard Strategies. She has an aromatic plant-based medicine certification from the New York Institute of Aromatherapy, and also studied at the esteemed Maison Fragonard in Paris. Her focus is on the intersection of health, wellness, and beauty. Christina is in the process of launching an independent beauty brand.

Orchard Literary Welcomes Amy Galper, Executive Director of the New York Institute of Aromatherapy

Orchard Literary is thrilled to welcome Amy Galper, Executive Director of the New York Institute of Aromatherapy, to its lineup of health & wellness experts.  Amy is a Certified Aromatherapist with over twenty years of experience formulating products, teaching, and consulting in organic beauty and wellness.   She is renowned in her field and regularly found in top media outlets, including: Organic Spa Magazine, NYLON, Dr. Oz The Good LifeWell & Good, and American Spa.

“The Orchard Literary team is excited to be working with Amy Galper, a top expert in organic beauty, to bring her wisdom into the publishing arena” explained Lucas Hunt, Literary Director at Orchard.  “With plant-based health and beauty on the rise, we are confident her expertise will translate beautifully into an informative book.”

Orchard's Lifestyle PR Group Promotes Award-winning Naturopathic Doctor, Dr. Doni Wilson

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Orchard’s lifestyle PR group promoted award-winning naturopathic doctor and nutritionist, Dr. Doni Wilson, in national and international lifestyle media outlets.  Placements included her healthy tips for a sugar detox, in Natural Solutions magazine (pictured, top), and a spotlight about her new book, The Stress Remedy, in ELLE magazine (pictured, bottom).  We also established an expert column for Dr. Doni in Huffington Post's Healthy Living section, where she offers valuable natural health advice to readers world-wide.

Dr. Doni's campaign established her as a leading national health expert, with high-profile coverage in a host of broadcast and print outlets, including HuffPost LiveNews12Mind Body GreenFirst for Women, and many more.

Orchard Literary Welcomes Ilene Godofsky from The Colorful Kitchen

Orchard Literary is delighted to welcome Ilene Godofsky from THE COLORFUL KITCHEN to our line up of lifestyle experts. Her popular blog presents vegan dishes that are "colorful, not complicated" and empowers people to try plant-based meals with ease.  Already celebrated in the media, including spotlights in The New York Times, TODAY Living, Refinery 29, Fitness, Well + Good, Redbook, and many more, Ilene's meatless masterpieces are poised to now enter the publishing arena with great fanfare.

"Orchard is thrilled to have Ilene Godofsky join the agency's literary division," explained Christina Daigneault, Founder and President of Orchard Strategies.  "Ilene presents a fresh new voice in nutrition that both inspires and empowers her readers to try plant-based recipes." 

Author Simon Van Booy Discusses Tales of Accidental Genius with Sinovision

Sinovision sat down with best-selling author, Simon Van Booy, at his home in Brooklyn to learn more about his new book, Tales of Accidental Genius.  In this spotlight segment, viewers gain insight into Van Booy's creative process, and see where the author lives and works.  Van Booy also shares an inspiring story about a special young lady in China who helped him translate the story "Golden Helper" into Chinese. 

iFLY's New York Launch Generates High-Impact Media Attention

When iFLY opened their first indoor skydiving facility in New York early this year, they turned to Orchard Strategies to plan and execute a large-scale public relations campaign. 

The Orchard team positioned iFLY at the intersection of entertainment, sport, and family fun, quickly generating media attention both locally and nationally (not to mention a number of international television segments).  With over 400 hits, including coveted placements on FOX5, NBC4’s New York Live, ABC News, as well as in the Wall Street Journal, Daily News, New York Post, and many more, iFLY's campaign has been an enormous media success, reaching millions of viewers and readers.

Orchard Literary Author Spotlight: Betsy Helmuth - BIG DESIGN, SMALL BUDGET

Betsy Helmuth is the founder and owner of Affordable Interior Design in New York City.  For over a decade, she has provided decorating services to private clients seeking to create gorgeous homes without spending a fortune.   She believes “you don’t need to spend a lot to live in luxury.”  

In her book, BIG DESIGN, SMALL BUDGET, Betsy offers her sought after design wisdom for creating glamorous homes in nine thrifty steps. Betsy has appeared in Small Room Decorating Magazine, amNY, The Wall Street Journal, The Nest, and on The TODAY Show, HGTV., and a recent Chase Bank commercial.  She has even been called upon as an expert designer in the popular DIY Network series of shows, “That’s So 80s”, and “That’s So 90s.”